| 期刊全稱 | Boundary Spanning Elements and the Marketing Function in Organizations | | 期刊簡稱 | Concepts and Empiric | | 影響因子2023 | Sunil Sahadev,Keyoor Purani,Neeru Malhotra | | 視頻video | http://file.papertrans.cn/191/190027/190027.mp4 | | 發(fā)行地址 | A comprehensive overview of conceptual models in this important research domain.Each chapter deals with one important theme in boundary spanning elements.A good set of empirical studies to highlight t | | 圖書封面 |  | | 影響因子 | This book presents current research?on boundary spanning elements.?The editors?bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this?monograph?aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.?Each chapter in the book?deals with an important research theme and synthesizes studies?in relation to boundary spanning elements. | | Pindex | Book 2015 |
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