Titlebook: Black Swan Start-ups; Understanding the Ri Sami Mahroum Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 Entrepreneurs.Start-

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TomTom in Amsterdam, Clogs and Cheese, but Also Transport and Logistics,ally located at the nexus between Scandinavia and the rest of Europe, the country has Europe’s largest port, Rotterdam. It also boasts a sophisticated banking system with which to finance international trade and lays claim to the title ‘home of the world’s first central bank’, which commenced operat

Admire

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FOLLY

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All Unhappy Start-ups Are Alike, Each Happy Start-up Is Unique,f them is needed for a company to fail. This is true of start-ups; a recent survey by CB Insights found that the number one reason for start-up failure (42 %) was having a product buyers did not want, followed by running out of cash (29 %). But what about the causes of success? As we have seen in th

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Deadpan

Red Bull in Fuschl am See: A Special Place for Special People, of Salzburg. Before launching the drink in Austria in 1987, Mateschitz spent a year developing the drink’s formula to better suit the tastes of western consumers, including carbonating the drink; despite these changes, Red Bull remained an acquired taste.

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