Titlebook: Black Is the New Green; Marketing to Affluen Leonard E. Burnett,Andrea Hoffman Book 2010Latest edition Palgrave Macmillan, a division of Na

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Book 2010Latest editionew demographics of the new century - it s bad business to continue to rely on luxury s traditional customer base to support sales, or on tired marketing strategies and tactics. InBlack is the New Greenauthors Burnett and Hoffman show readers how to follow in the footsteps laid down by brands such as

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https://doi.org/10.1007/978-3-662-08329-1on the Hermes bag? Of all makes of cars on the market, why did he choose to buy a Mercedes? And what of the myriad nonmaterial decisions an AAA makes, such as her hairdresser, his travel agent, and the family financial advisor?

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Lehrbuch der r?ntgendiagnostischen Techniked, but we use them here purposefully to make the point that ad campaigns could go viral even in the days before we had the technologies that put the phrase “going viral” into our vocabularies. That’s because “going viral” has always had a unique, person-to-person, word-of-mouth component.

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Three Degrees of Separation: Everyone Knows Everyone,ed, but we use them here purposefully to make the point that ad campaigns could go viral even in the days before we had the technologies that put the phrase “going viral” into our vocabularies. That’s because “going viral” has always had a unique, person-to-person, word-of-mouth component.

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Introduction: Where the Money Is,s to us out of the Great Depression, by way of a colorful character known as “Slick Willie” Sutton. Sutton was a prolific bank robber known for his immaculate dress, quick wit, and gentle manners. Although the sheer number of heists he pulled off made bank thieves like John Dillinger look like amate

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Corporate Awareness,to work and to workouts with his personal trainer and her Mont Blanc pen for composing her personal correspondence. It may seem obvious why the typical affluent African American (AAA) chooses quality products. They are well-made and long-lasting items that the purchaser can take pleasure in. But how

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