Titlebook: Biosurveillance in New Media Marketing; World, Discourse, Re Selena Nemorin Book 2018 The Editor(s) (if applicable) and The Author(s) 2018

Ambulatory

World-Forming: The Agentic Consumer, when practitioners begin to speak about how to ‘treat’ consumers. In other words, while neuromarketing practitioners might understand consumers as agentic, the discourse comprises representations that depict consumers as energy resources to be exploited for material gain.

笨拙處理

conspicuous

https://doi.org/10.1007/978-3-319-58509-3h especially problematic effects on vulnerable populations. The chapter concludes with a consideration of possible ways forward with regard to how the deployment of pervasive neurotechnologies into market research settings ought to be managed.

Criteria

Structures of Understanding,sis can reveal the ways in which the discourse of neuromarketing frames consumer thinking in—at times—reductive metaphors. Furthermore, these representations have social and ethical implications in terms of the objectification and instrumentalisation of individuals as tools to be used for advertising ends.

adj憂郁的

語源學(xué)

下級(jí)

Ravi Mokashi Punekar,Sarath Paliyath when practitioners begin to speak about how to ‘treat’ consumers. In other words, while neuromarketing practitioners might understand consumers as agentic, the discourse comprises representations that depict consumers as energy resources to be exploited for material gain.

obtuse

botany

MAOIS

The Emergence of Neuromarketing,others, this chapter provides a brief overview of the significant technological moments that impacted and changed the way the practice has been conducted over the years in order to place neuromarketing on a continuum, as a modality of late capitalism.