Titlebook: Big Social Mobile; How Digital Initiati David F. Giannetto Book 2014 David F. Giannetto 2014 business.consumer.fashion.integration.interact

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Demystifying Big Datastacle to the integrated ideal, so too can this myopic view of information and data. Removing this counterproductive approach and demystifying the label that has caused such confusion and segregation can be done by adopting a different perspective—starting with the problem of the name itself.

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