Titlebook: Big Data and Analytics; Strategic and Organi Vincenzo Morabito Book 2015 Springer International Publishing Switzerland 2015 Analytics.Big D

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scrutiny

Delirium

978-3-319-36476-6Springer International Publishing Switzerland 2015

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Book 2015ioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or

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dies, insights, and recommendations for practitioners.DescriThis book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the

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https://doi.org/10.1007/0-387-29122-9end, as well as the possible advantages and opportunities. Finally, a case study discussion provides insights from practice and highlights points of attention, for those pursuing big data-driven competitive advantage.

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Big Data and Analytics for Competitive Advantageend, as well as the possible advantages and opportunities. Finally, a case study discussion provides insights from practice and highlights points of attention, for those pursuing big data-driven competitive advantage.

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