Titlebook: Big Data Analytics: Systems, Algorithms, Applications; C.S.R. Prabhu,Aneesh Sreevallabh Chivukula,L.M. Je Textbook 2019 Springer Nature Si

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life case studies on successful implementations of Big Data Analytics at large IT companies such as Google, Facebook, LinkedIn and Microsoft. Multi-sectorial case studies on domain-based companies such as Deuts978-981-15-0096-1978-981-15-0094-7

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Big Data Analytics: Systems, Algorithms, Applications

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Big Data Analytics: Systems, Algorithms, Applications978-981-15-0094-7

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Predictive Modeling for Unstructured Data,n provide myriad applications. Earlier, correlations and patterns in the data are understood with descriptive analytics by compacting data into useful bytes of information. Now, it is no more considered effective to use descriptive analytics as they are responsive. We need to be proactive, and predi

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Big Data Analytics in Advertising,ially behaviorally targeted advertisements. Since 2000, the internet became the primary advertising and marketing channel for all the businesses in all sectors. But even then, the click-through rates (CTRs) flattened s after a point of time. CRTs increased 62% in 2013 and much later. Today, brands h

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