Titlebook: Beyond Mobile; People, Communicatio Mats Lindgren,J?rgen Jedbratt,Erika Svensson Book 2002 Palgrave Macmillan, a division of Macmillan Publ

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Christopher Lubienski,T. Jameson Brewercts for the mobile marketplace, as far ahead as we can see. The unknowable factors are many, as one might expect – we have already touched upon some of the questions of the economics of the mobile marketplace.

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Yan Li,Haosheng Huang,Guobin Chies, content suppliers, packagers and consumers. The picture is complex and the roles unclear. Some of the players have more than one role. With the trend “we’re all media companies,” football clubs such as Manchester United, or car manufacturers such as Volvo, become more complex entities. This make

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Cathy Blacklock,Laura MacdonaldIf one takes a long-term historical perspective, there are compelling reasons for seeing the mobile marketplace as the next step of a developmental process that has been underway for many hundreds of years – and that will finally culminate in individualization, the immediate satisfaction of needs and a longing for freedom.

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Cathy Blacklock,Laura MacdonaldThe individual is a social creature, then, but also a mobile one. Our mobility does not only relate to our physical bodies. We are also mentally mobile and are adept at migrating between various mental states, various identities.

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International Perspectives on Home EducationSocial, economic and legal incentives and vehicles for new technology play a major part in its eventual breakthrough. A lack of appropriate rules or vehicles can significantly inhibit technical development and the eventual breakthrough of new technology. Ultimately, what this is all about is institutions.

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Emmanuel Stefanakis,Kostas PatroumpasWhat are the main uncertainties in terms of the development of the mobile marketplace over the next five to seven years? In the final analysis, as we see it, it is all a matter of human behavior. How we start using new technical possibilities, or indeed, if we start using them – these will be the deciding factors for any eventual breakthrough.

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Global vs. Local: Does It Matter?In the turbulent world of the mobile marketplace it is impossible to predict in detail exactly what is going to happen in the future. What is possible, however, is to identify broad outlines and thus create a picture of likely or possible futures.