Titlebook: Better Business by Phone; A Guide to Effective Valerie O’Dea Textbook 1998Latest edition Macmillan Publishers Limited 1998 business.busines

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Telebusiness and the Product or Serviceoice and data is increasingly being sent via lSDN (integrated services digital networks) which has improved the speed, security and cost of transmitting information. ISDN allows an organisation to link all of its national and global sites simultaneously.

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Telemarketing or Telesales?product or service sells itself’. It would then follow that teleselling is redundant if telemarketing is accurately conducted. A client recently asked me the question, ‘We are about to recruit a telesales person, what do I need to consider ?’ The way I answered him introduces the question ‘Telesales or Telemarketing’.

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Image Projection and Telephone Etiquetteing their job. Sadly, the attitude of many customer service personnel is still ‘it isn’t really my problem’. As the link in every chain is equally important, so is every individual job function. Personnel who are proud of their role are a rarity. Those who are make excellent ambassadors.

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Valerie O’DeaProvides comprehensive coverage of the tools and techniques required to successfully introduce, manage and perform telebusiness. Shows how to significantly improve company performance through the effe

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