Titlebook: Bernard Shaw and Modern Advertising; Prophet Motives Christopher Wixson Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 G.B.

FER

https://doi.org/10.1007/978-3-319-78628-5G; B; S; ; Periodicals; Newspapers; Mass culture; Marketing; Formamint; Harrods; Pan American Airlines; Celebri

Increment

978-3-030-08749-4The Editor(s) (if applicable) and The Author(s) 2018

一夫一妻制

FOVEA

Christopher WixsonRepresents the first book to focus solely on Shaw’s participation in major ad campaigns for other products, and his complex understanding of the concept of ‘a(chǎn)dvertising‘.Employs rarely seen source mat

不愿

Bernard Shaw and His Contemporarieshttp://image.papertrans.cn/b/image/183851.jpg

TIA742

Lehrstoff im technischen Unterricht,sis of Shaw’s comedy . (1909) that prominently features on its set a portable Turkish bath unit, one of the most heavily marketed home health-care products, evoking the ubiquitous image of the disembodied head atop the contraption from decades of periodical advertisements.

背心

Michael F. Ashby,David R. H. Jonesagainst the imperialist undertones inherent in advertising discourse trying to appeal to American tourists. Nonetheless, the author argues, his “near testimonial” once more illustrates the symbiotic relationship between Shaw and modern advertising.

陪審團(tuán)

extinct

Mortal