Titlebook: Bending the Law of Unintended Consequences; A Test-Drive Method Richard M. Adler Book 2020 Springer Nature Switzerland AG 2020 Critical De

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Business Intelligence, Analytics, and Their Discontents the leading technologies relating to BI and analytics. Sections 7.2 and 7.3 examine the roles these technologies play in decision-making. We argue that BI and analytics enhance situational awareness and short-term trending rather than offer deep insights into the future. We also argue that predicti

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Competitive Marketing Strategydecisions in the pharmaceutical industry. Sections . and . explain the structure of the market for prescription drugs and how pharmaceutical companies market to this sector. Section . describes a test drive model for competitive drug marketing decisions, while Sect. . presents results from a test dr

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Disruptive Growth decisions to build or join Internet marketplaces for business-to-business (B2B) trading, a topic that was introduced in Chap. .. Section . explains the genesis of net markets during the dot-com boom in the late 1990s. Section . describes our test drive model for critical decisions regarding buildin

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Managing Enterprise Riskanalysis and risk management. Section 12.2 presents a conceptual model for managing risk adapted from the theory of financial portfolio management. Section 12.3 describes how this portfolio-based approach grounds our test drive model for critical decisions to allocate resources to reduce enterprise

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Enabling Organizational Change internal changes. Section 13.1 offers a primer on organizational change. Section 13.2 presents a static conceptual model for responding effectively to imminent change. Section 13.3 describes our solution for test driving decisions to enable smooth change, which extends and animates the static model

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Summaryn one side by Scylla, a terrifying six-headed sea monster, and on the other side by Charybdis, an enormous and lethal whirlpool. Businesses face similarly unavoidable menaces of cognitive biases and bounded rationality when navigating critical decisions. Ignoring either one of these perils, or both,

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