Titlebook: Bancassurance in Europe; Past, Present and Fu Franco Fiordelisi (Professor of Banking and Financ Book 2012 Palgrave Macmillan, a division o

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The Regulatory Framework, drivers of future change. The opportunity to develop the bancassurance model was offered by the Second Banking Directive (89/646/EEC) which removed the existing barriers between different sectors of the financial services industry, so that a credit institution can become a distribution channel of f

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Studying the Bancassurance Phenomenon: An Empirical Exploratory Analysis on a European Sample,insurance industry. Nevertheless, there are only a very few studies dealing with efficiency issues and specifically focussing on bancassurance. This chapter aims to present the empirical analysis conducted on a European sample in order to answer the following research question: are banks engaged in