Titlebook: Big in Asia; 25 Strategies for Bu Michael Backman,Charlotte Butler Book 2003Latest edition Palgrave Macmillan, a division of Macmillan Publ

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Book 2003Latest edition this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in As

EVADE

Chi-Ah Chun,Rudolf H. Moos,Ruth C. Cronkiterom the start. Even companies with a long presence in the region, or who have moved in and out of Asia during recent decades, have failed to use the information available to them effectively, so have not always performed as well as they should have done.

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Taking the M&A Route?warning, and, in some countries, the warning turned into a threat. As the reference to ‘vultures’ indicates, foreign investment was not universally welcome, and many of the ‘bargains’ were not what they seemed.

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Send the Right People the banks of the Yangtse, with the smell of the rubbish drifting by and an overflowing spittoon in the corner of the meeting room — a sign of a long-standing local habit which you may or may not get used to.

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Think Global, Act Local — But How Far?ish was small for religious reasons, customers were heavy users of powder on their bodies and faces to protect their skin from the sun. Also, tampons do not sell well in Islamic countries but sanitary towels do.

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Information is Poweret many investors and multinationals entering the Asian business arena economise on this most essential of business inputs, and sow the seeds of failure from the start. Dazzled by the market statistics — a billion consumers in China, two hundred million in Indonesia — too often they have walked blin