Titlebook: B2B Marketing; A Guidebook for the Uwe G. Seebacher Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive license to

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Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generatornd tablets in sales, more and more companies rely on a digital lead capturing solution. This chapter explains the advantages of digitalization and automation of the lead capturing process and the cost savings that can be realized with an appropriate solution.

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