Titlebook: Attendance Demand in Sports Economics; A New Methodological John Embery Book 2024 The Editor(s) (if applicable) and The Author(s), under ex

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Introduction, currently being had regarding economic theory of sports attendance demand. That debate turns on a contrast between the standard economic agent and the social nature of attendance demand. A different approach to attendance demand is possible.

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The Curious Case of the Missing Social Agent in Sports Economics, has, for various reasons, been adopted and adapted from the discipline at large. I argue that this has definite limits since sports attendance is a quintessentially social activity and this sits awkwardly with this concept of an agent. This leads to the conclusion that there is a debate to be had which has not yet been had.

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Martin E. Franklin,Sarah Morris point of purchase of the ticket that secures attendance?’ I then discuss in detail the issues that this raises regarding a social agent and suggest that sports economics is one side of a more basic divide in its approach to economics. Finally, I explore some possible concepts and resources for ‘the other side of the divide’.

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A Critical Realist-Behavioural Economics Hybrid Theory of Sports Attendance Demand: The View from t. I then turn to behavioural economics and make the case that Daniel Kahneman’s work can be resituated within this approach. Finally, I discuss a research strategy consistent with the framework developed.

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