Titlebook: Amerikastudien / American Studies (Amst); Martin Christadler,Ernst Otto Czempiel,Wolfgang Vi Book 1977 Der/die Herausgeber bzw. der/die Au

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Amerikanische Konsumwerbung: Erscheinungsformen und Wirkungsm?glichkeitenunication research to typical magazine advertisements, an attempt is made to set up a model for the study of popular culture products and their reception in general. The article rejects the rhetoric of despair and fear of total manipulation which has dominated popular culture criticism and advocates

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Der Schatten von Melvilles “Benito Cereno”: überlegungen zur literarischen Kritike’s own preoccupations (economy is converted to psychology, psychology becomes ontology) make a satisfactory discursive statement initially improbable. The ‘syncretism’ of symbolic narrative also militates against the appropriateness of simple readings. Some confusion is inherent in Melville’s own a

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