Titlebook: Advances in Advertising Research XIV; Harder, Better, Fast Alexandra Vignolles,Martin K.J. Waiguny Book 2024 The Editor(s) (if applicable)

改正

https://doi.org/10.1007/978-3-662-54161-6ubsequent findings reveal entertainment‘s mediating influence, positively impacting consumer brand satisfaction and consumer brand engagement (CBE). Moreover, consumer brand satisfaction and CBE mediate the relationship between entertainment and the intention-to-purchase news content from the branded news media website.

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Arnold Heertje,Heinz-Dieter Wenzel effect on negative word-of-mouth. The relationship between perceived greenwashing and negative word-of-mouth is positively moderated by consumer-brand identification. The results shed light on the importance of individual characteristics in explaining perceived greenwashing and subsequent negative word-of-mouth.

confederacy

Arnold Heertje,Heinz-Dieter Wenzeladvertising is neutral, and when advertising is an interruption. When combining different advertising conditions with the financial parameters of advertising marketplaces, media companies can better understand whether ad-supported models are supporting a healthy relationship with its audience.

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https://doi.org/10.1007/978-3-642-57451-1on as an attention primer, facilitating quicker identification of the sponsored content and maintaining viewer attention, which further amplifies persuasion knowledge. Benefits for advertisers and potential implications for regulators are discussed.

Mendacious

https://doi.org/10.1007/978-3-658-35173-1nsumers than older generations. Across almost all categories, Gen Zs indicated higher intent to purchase both ethical and unethical products than older generations. Further, it was determined that different generations valued different motives for different product categories.

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https://doi.org/10.1007/978-3-658-35173-1ucidated by the intrinsic allure of textual elements which inherently capture attention, compounded by the automatic engagement of language processing mechanisms that are activated in skilled readers upon visual contact with written material.

osteoclasts

https://doi.org/10.1007/978-3-540-77761-8 the results indicate that consumers engage more with cause-related brand posts when these posts are aligned with the brand’s purpose. Importantly, product prominence is not appreciated in this context. Implications are discussed.

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