Titlebook: Australian Women in Advertising in the Twentieth Century; Jackie Dickenson Book 2016 The Editor(s) (if applicable) and The Author(s) 2016

軟弱

The Arctic Summer of E. M. Forster,lies that her elevation from being Don’s secretary to high-flying copywriter in the late 1950s was ground breaking. This misrepresents women’s contribution to the US advertising industry. Women have worked and prospered in American advertising agencies from the first years of the modern industry, in the late nineteenth century.

Inflated

心胸開闊

compel

Introduction,lies that her elevation from being Don’s secretary to high-flying copywriter in the late 1950s was ground breaking. This misrepresents women’s contribution to the US advertising industry. Women have worked and prospered in American advertising agencies from the first years of the modern industry, in the late nineteenth century.

Flirtatious

Advertising: A Suitable Career?, with heavy caveats around the potential impact of advertising work on women’s ‘femininity’. Despite this ambivalence, Australian women responded to the siren call of the industry from its earliest days. Most then remained in support roles but, as this chapter shows, some went on to build strong and rewarding careers.

無脊椎

paradigm

,Elma Kelly’s Empire: An Australian in Asia, sex. They were brave, entrepreneurial and single-minded. Prepared to take advantage of the new opportunities for education and travel, they pushed the boundaries for white, middle-class women, sometimes paying a hefty price.

干旱

Looking Out to the World, their own presence in the industry at the same time as they organised against such limiting stereotypes, and their willingness to agitate for equal pay whilst working in an industry that vigorously resisted workers’ organisation.

排出

The Girls Who Made It,works with the emerging advertising global networks to travel and gain experience. Tese women played an active role in the global exchange of advertising skills, knowledge and technological expertise.

悲痛