Titlebook: Australian Women in Advertising in the Twentieth Century; Jackie Dickenson Book 2016 The Editor(s) (if applicable) and The Author(s) 2016

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David Brusi,Amelia Calonge,Edson Souzamarket from the end of the nineteenth century. Women built careers in home economics based on gendered ideas of women’s domestic expertise combined with an appeal to modern scientific method. Manufacturers, their advertisers and the media who needed advertisements to support their publications used

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David Brusi,Amelia Calonge,Edson Souzaves. In their turn, Dickenson shows, home economists used the publicity provided by their marketing efforts to promote themselves, turning their names and the expertise attached to them into brands of their own.

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Women Experts and Consumer Culture,ves. In their turn, Dickenson shows, home economists used the publicity provided by their marketing efforts to promote themselves, turning their names and the expertise attached to them into brands of their own.

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,Bold Invaders: The Impact of the Women’s Movement,ss tolerant of the gendered division of labour and overt sexism they encountered in the Australian advertising industry. But, as Dickenson shows in this final chapter, their advertising ambitions were only partly realised.

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ving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry‘s workforce. Australian Women inAdvertising in the Twentieth Century rescues these women from their obscurity. By employing a broade