Titlebook: Augmented Reality and Virtual Reality; The Power of AR and M. Claudia tom Dieck,Timothy Jung Book 2019 Springer Nature Switzerland AG 2019

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Virtual and Augmented Reality Technologies to Enhance the Visitor Experience in Cultural Tourismfor cultural awareness, meaning-creation and learning. An increasing body of research explores the application of VR and AR in this context. While previous studies outline VR and AR as promising technologies to positively influence the visitor experience, these typically do not focus on how such tec

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Tourism Marketers Perspectives on Enriching Visitors City Experience with Augmented Reality: An Expl(AR) to enhance the visitor experience in urban tourism destinations. Interviews were conducted with seven participants from four Destination Marketing Organisations (DMOs) in three urban tourism destinations in the UK. Using thematic analysis, the results were mapped to the Technology, Organisation

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Creating Virtual Reality in a Business and Technology Educational Context. This paper shares the results of a collaborative project in which students from universities in the United States and Romania work together to study uses for virtual reality in a business context, and then create their own VR scenes for a selected business or industry. In doing so, students follow

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To Have and Vehold: Marrying Museum Objects and Virtual Collections via ARcal with relevant 3D virtual objects widens impact of interrelated collections. Objects brought together, from display or storage, provide blended environments for visitors and researchers. Veholder (Virtual Beholder, or Virtual Environment for Holdings and Online Digital Educational Repositories) i

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Augmented Reality and Virtual Reality978-3-030-06246-0Series ISSN 2196-8705 Series E-ISSN 2196-8713

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M. Claudia tom Dieck,Timothy JungPresents the state of the art in augmented reality (AR) and virtual reality (VR) research.Especially focuses on the applications of AR and VR in various industries.Approaches AR and VR from a business

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