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Titlebook: Augmented Reality and Virtual Reality; Changing Realities i Timothy Jung,M. Claudia tom Dieck,Philipp A. Rausc Book 2020 Springer Nature Sw

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期刊全稱Augmented Reality and Virtual Reality
期刊簡稱Changing Realities i
影響因子2023Timothy Jung,M. Claudia tom Dieck,Philipp A. Rausc
視頻videohttp://file.papertrans.cn/166/165535/165535.mp4
發(fā)行地址Bridges the gap between XR Theory and XR Practice.Provides scientifically grounded and practically tested answers to a variety of questions of high managerial and societal relevance.Presents the state
學(xué)科分類Progress in IS
圖書封面Titlebook: Augmented Reality and Virtual Reality; Changing Realities i Timothy Jung,M. Claudia tom Dieck,Philipp A. Rausc Book 2020 Springer Nature Sw
影響因子.This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry..The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike..
Pindex Book 2020
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書目名稱Augmented Reality and Virtual Reality影響因子(影響力)




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書目名稱Augmented Reality and Virtual Reality網(wǎng)絡(luò)公開度




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How to Engage Fashion Retail with Virtual Reality: A Consumer Perspectiveging format. For fashion retailers to ensure longevity through new retail models, designers must understand how Virtual Reality can offer an exceptional retail experience. Our research addresses this question by interviewing 22 young professionals on attitudes towards Virtual Reality, motivation to
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“I See Myself, Therefore I Purchase”: Factors Influencing Consumer Attitudes Towards m-Commerce AR Ation about their products—within the store and mainly as mobile apps—makes it possible for researchers and managers to understand consumer reactions. Although attitudes towards AR have been studied, the overall effect of distinct aspects such as the influence of others, the imagery, projection and p
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Exploring How Augmented Reality and Virtual Reality Technologies Impact Business Model Innovation in innovation. This study aims to develop a better understanding of the impact of AR/VR technologies on business model innovation in technology companies. The objective of the study is “to explore the impact of augmented reality and virtual reality technologies on business model innovation in technolo
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Virtual Reality Becoming Part of Our Lives—Assessing Consumers’ Perceived Applicability of Virtual Rgrated in consumers’ lives. The present study reanalyzes an existing dataset from a quantitative study with 611 German consumers to assesses their perceived applicability of virtual reality glasses in various tasks. Further, this study identifies situations and explores the relationship of virtual r
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