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Titlebook: Applying Behavioural Science to the Private Sector; Decoding What People Helena Rubinstein Book 2018 The Editor(s) (if applicable) and The

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發(fā)表于 2025-3-21 16:44:46 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱Applying Behavioural Science to the Private Sector
期刊簡稱Decoding What People
影響因子2023Helena Rubinstein
視頻videohttp://file.papertrans.cn/161/160225/160225.mp4
發(fā)行地址Explores the uses of behavioural science in the private sector.Discuses why behavioural science is beneficial to the private sector.Introduces practical strategies on how businesses can use behavioura
圖書封面Titlebook: Applying Behavioural Science to the Private Sector; Decoding What People Helena Rubinstein Book 2018 The Editor(s) (if applicable) and The
影響因子.This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector.?.The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the discipline, explaining how behavioural scientists use theories and models of behaviour, and discussing why behaviour is so hard to predict. It then describes how the theory can be applied to designing products, services and interventions. In Part II Rubinstein uses several key case studies to explore the challenges of integrating behavioural science into established practices, considering how to use behavioural science in multidisciplinary teams and why this might be useful. She addresses concerns about the ethics of using behavioural science in this context before describing the value of applying behavioural science to business and how best to realise its potential. This book is a must-read for both pra
Pindex Book 2018
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Epithelial Organization and Developmentvices and interventions to design and develop. Rubinstein argues that too many businesses focus on changing attitudes and beliefs rather than on the behaviours themselves and that without a good theory or model of behaviour, companies do not know what activities to observe, or what is really importa
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https://doi.org/10.1007/978-3-642-75033-5r functions to need to be part of a multidisciplinary team, as many functions touch on the way people interact with each other and with products and services. This chapter provides a brief overview of the academic literature about the benefits and challenges of working in multidisciplinary teams and
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https://doi.org/10.1007/978-94-009-1495-7sengers, employees, and the airline operator, Southwest Airlines. The case study shows how the principles for applying behavioural science described in earlier chapters were used to solve the challenge. In this chapter, Rubinstein outlines the activities that enabled the development of a behavioural
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Impedance analysis of epithelia,. In this chapter, Rubinstein outlines the debate about the ethics of nudging in the public sector where, despite being used to promote good behaviour, it has been accused of ‘soft paternalism’ and the removal of free choice. She argues that although people are suspicious of its use in the private s
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