Titlebook: An Insider‘s Guide to Place Branding; Shaping the Identity Florian Kaefer Book 2021 The Editor(s) (if applicable) and The Author(s), under

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https://doi.org/10.1007/978-3-662-26104-0n city branding connected to United Nations Sustainable Development Goal 11 on urban sustainability. The research concerns the communicative aspects of place branding, particularly in relation to achieving socially sustainable urban environments in the Nordic context. Cecilia is the co-editor of . (2019).

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Management for Professionalshttp://image.papertrans.cn/a/image/155058.jpg

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https://doi.org/10.1007/978-3-030-67144-0Place brand observer; Destination branding; Country branding; Tourism branding; Branding methods; Public

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978-3-030-67146-4The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Einrichtungen zur Bestimmung der Angaben,ions of the terms. While there is no “exact” definition (and academics love to come up with new concepts all the time), I know from my conversations with practitioners that they tend to find some more useful than others. In this chapter I offer you a summary of my own understanding of the meaning an

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Einrichtungen zur Bestimmung der Angaben,y of cities, regions, and countries to shine and thrive? Which tendencies will impact place branding strategies? What “hot topics” occupy the minds of place image and identity researchers around the world? Here a snapshot of the state of affairs in late 2020.