Titlebook: American Television on British Screens; A Story of Cultural Paul Rixon Book 2006 Palgrave Macmillan, a division of Macmillan Publishers Li

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Theories of Cultural Assimilation,culture without, in the first instant, understanding the wider discourse concerning American culture; partly as it has been so influential in later discourse about the role and use of American television programmes within British schedules. I will therefore, in the first chapter, begin by surveying

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Re-evaluating British Television History: From ,for example the official history of the BBC by Asa Briggs (1961, 1965, 1970, 1979, 1995: Vols I–V), while others have been single volume affairs often focusing on the history of particular organisations, such as the BBC or ITV, or exploring specific periods or themes (for example, Scannell and Cardi

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The Economic Rationale: Push and Pull Factors,ular, the use made by British broadcasters of American programmes. I will begin by outlining the main preoccupations of economics, one that focuses on the operations of the market, the chief mechanism for achieving efficiency. While some economists argue for a logical, detached understanding of any

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Discourse of Television Critics, are important in such a discourse not because they determine the way the public view, understand and value programmes but because they, unlike the public, are able to articulate their views on a regular basis through the media. They are able, through their criticism, or reports, as Jack Gould the A

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The Next Generation?,, for Ellis, the seeds of change were evident in the second age with the coming of analogue satellite and cable. Such new forms of distribution have hurried the end of the old broadcasting regimes dominated by a handful of broadcast channels. The emerging multichannel television environment is one w

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Das Ende eines Kapitels Weltluftverkehr,re recently, . and . This does not mean I only watch American programmes but, when discussing my memories and experiences of watching television, these programmes are as likely to surface as British ones. Indeed, from my perspective, I see little difference between the two. American programmes have