Titlebook: All Thumbs; Mobile Marketing tha Michael Dru Kelley Book 2014 Palgrave Macmillan, a division of Nature America Inc. 2014 brand.marketing.mo

節(jié)省

浪費(fèi)時(shí)間

All Thumbs, meetings of any type. I watched them as they both continued to tap at their devices. I observed that both were using their thumbs, and the CEO held up his index in a perpetual “just wait a minute” pose, almost forgetting he had done it. The CMO was alternating between two devices—a Blackberry and an Android. The CEO had three devices.

袖章

TV and Mobile,ill echoed today, from the halls of Madison Avenue to the awards stage in Cannes that annually recognizes the world’s most creative advertisements. The conventional wisdom is that good creative will get watched, great creative will get repeat views, and amazing creative will get shared, by word of mouth and now social networks.

策略

Impulse Buy!,). Regardless of their limited success, these channels certainly command new forms of shelf and marketing allowances from vendors primarily due to the increase in product competition. However, mobile may just be the most innovative opportunity for retail, shelf, and product marketing from advancing sales to customer loyalty.

hemophilia

抵押貸款

Data Gatherers,further than the Google financial settlement with a number of U.S. states over tracking online consumers without the consumer’s knowledge. My simple rule as a marketer has always been, “Do unto others as you wish done to you.”