Titlebook: Aligning Business Strategies and Analytics; Bridging Between The Murugan Anandarajan,Teresa D. Harrison Book 2019 Springer International Pu

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Mein Unternehmen & meine Arbeit,ence is that marketers have turned to new media and digital marketing tools to understand better their customers and how they interact with their brand. Another development has been the steady convergence between published marketing theory in the academic literature and practitioner research. The ch

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https://doi.org/10.1007/978-3-322-80437-2al industry and the opportunities to transform the industry by aligning data analytics and strategy. We look at various facets of the chemical industry and outline the role of data analytics in production and research strategies, as well as in marketing and customer service strategies. Using the cas

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978-3-030-06634-5Springer International Publishing AG, part of Springer Nature 2019

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Forschungen aus Staat und Rechtisor can only survive and thrive through reinvention. The preferred trust relationship will remain between human client and human advisor but will be heavily machine augmented with analytics and big data, delivered via the cloud.

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https://doi.org/10.1007/978-3-642-92169-8enges in a rapidly evolving, data-rich environment. Simultaneously, it establishes a bridge between business and academia as they both recognize the joint necessity to develop highly trained project managers to utilize the powerful and cutting edge analytical tools available to create value.