Titlebook: Algorithmic Marketing and EU Law on Unfair Commercial Practices; Federico Galli Book 2022 The Editor(s) (if applicable) and The Author(s),

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Management, Personal und Organisationds about the products on a few websites. While watching YouTube several days later, she sees an e-reader ad. Interested, she visits the company’s website, browsing through the product description and having a few questions answered via live chat. She then reads consumer reviews on a third-party webs

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Das Leistungs- und Produktportfoliostribute commercial content, products, and website layouts for optimising business measures. While possibly contributing to a more pleasant customer experience and more straightforward choice, these developments fundamentally change business-to-consumer relations in that by adopting a radical behavi

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Das Leistungs- und Produktportfoliots commercial practices which, contrary to the requirements of professional diligence, are likely to distort the economic behaviour of the average consumer. The Directive dates back to 2005, has been applied extensively at the EU and national level, and has been—and currently is—the subject of inten

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Das Leistungs- und Produktportfolioe in the marketplace for their characteristics. The analysis will review the notion enshrined in current EU unfair commercial laws and will point out its conceptual limitations. It will then revisit the notion in light of the contemporary discussion on consumer vulnerability and present conceptual e

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apropos

Some Preliminary Remarks,ds about the products on a few websites. While watching YouTube several days later, she sees an e-reader ad. Interested, she visits the company’s website, browsing through the product description and having a few questions answered via live chat. She then reads consumer reviews on a third-party webs