Titlebook: Agribusiness Innovation and Contextual Evolution, Volume II; Technological, Socie Antonino Galati,Demetris Vrontis,Mariantonietta Fi Book 2

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Book 2024orary agribusiness is being influenced and reshaped by technological developments, geopolitical developments, and globalisation, as well as transport and logistics innovations, changes in consumer behaviour..Reflecting on these changes and providing a deep dive into this sector, this two-volume work

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Professional and Practice-based Learningearch provided useful implications for management called for the adoption of frameworks that best fit the emerging needs of Agrifood companies and the continuous evolution of technologies and digital systems.

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Karima Saidi,Mohamed Boutayeb,Chaker Jammazisales and achieving scalability. Practical recommendations and implications shall be beneficial for emulating similar strategies for other agribusinesses across similar contexts to enhance livelihood and means to new business opportunities.

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C. Subash,M. Saravana Mohan,Snehaa Muthues the enormous potential of the BCT not only to ensure greater transparency along the supply chain but also in the field of marketing to gain visibility and feedback from customers and potential customers.

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Transforming Rural Agribusinesses with Digital Marketing: A Case of Coffee Planters in India,sales and achieving scalability. Practical recommendations and implications shall be beneficial for emulating similar strategies for other agribusinesses across similar contexts to enhance livelihood and means to new business opportunities.

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