Titlebook: Agile Marketing Strategies; New Approaches to En Rajagopal Book 2022 The Editor(s) (if applicable) and The Author(s), under exclusive licen

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吊胃口

水汽

Consumer Dynamicseferences, technology advancement, and market trends), and noise (crowd behavior, social stimuli, and personality). The taxonomy of consumer behavior includes individual and group behavior, and social consumption behavior. Consumer emotions contribute significantly to the neurobehavioral dynamics, w

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Neurobehavioral Perspectivesne of the factors that determines the way consumers process the information from the social and business ecosystems and exhibit neurophysical and neurobehavioral actions and emotions in making buying and consumption decisions. This chapter discusses the role of personality, social values, lifestyle

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