Titlebook: Agency and Media Reception; Experiencing Video G Susanne Eichner Book 2014 Springer Fachmedien Wiesbaden 2014 Agency.Involvement.Media rece

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The Quality of Agency in the Media,rtain strands of anthropology. Due to the internationalization of research and the popularity of ., such as Actor-Network Theories and the like, ., as a scientific concept, has progressively established itself in the German speaking academic context.

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, as a Mode of Involvement,of experiencing media texts. Due to these considerations, agency will be established as an emancipated category of media involvement next to other forms of media involvement. This requires some forethought and consideration. Firstly, the conceptualization of modes of involvement in general has to be clarified.

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Interactivity and Play,dia, distinguished from ‘traditional’ media by interactivity, thus providing the positive pleasure of agency for their players. More often than not, however, the nature of interactivity and agency is not further explicated.

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Wen Ting Fang,Po-Hsien Lin,Rungtai Linatching a movie. As I stated at the beginning of this work, media agency is not a novelty. There are many approaches and sophisticated theories addressing specific aspects of media reception relative, for instance, to cognitive activities, to the productive and generative output of fans, to the empowered audience, or to interactive formats.

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Levels and Points of Agency,icated, agency as a reception experience is triggered on diverse levels and by multiple factors that need to be identified and classified systematically. Once the general levels and possibilities of agency have been carved out, the singular media – games, films and television formats – will be tested towards concrete points of agency.

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