Titlebook: Affective Capitalism; For a Critique of th Hangwoo Lee Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive license t

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Affect and Neuromarketing: The Affective Economy of Molecular Enslavement,ions tracks the infinitesimal biological, chemical, and electrical bodily responses hardly detectable by language and consciousness. It aims to capture somatic markers in real time and uses them for viral marketing and branding. Today‘s affective capitalism is the economy of molecular enslavement ma

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Algorithm and Affective Politics of Molecular Traversal: The Free Software Movement, proprietary algorithm‘s non-conscious and pre-linguistic coordination of basic computing and networking environment, disrupts and transgresses the molar fault of proprietary algorithms, actualizing the potential for minority politics of becoming.

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From Structure to Affect: Molecular Sociology of Becoming,ocial phenomena. Specifically, it illustrates how Leibniz’s “perception” and “appetition” and Tarde’s “belief” and “desire” are associated with the non-conscious affective forces underlying all monads’ vitality. Furthermore, the chapter argues that a crucial foundation for understanding affect as a

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Big 4 Conservatism Around the Worldions tracks the infinitesimal biological, chemical, and electrical bodily responses hardly detectable by language and consciousness. It aims to capture somatic markers in real time and uses them for viral marketing and branding. Today‘s affective capitalism is the economy of molecular enslavement ma