Titlebook: Aerospace Marketing Management; Manufacturers · OEM Philippe Malaval,Christophe Bénaroya Book 2002 Springer Science+Business Media New Yor

Altitude

Brand Management,s and research. Most of the time, brands are analyzed in terms of the consumer market. However brands are of major importance in the Business to Business field. Thus the different brand concepts and tools need to be examined from the two marketing perspectives. Vehicle of the company’s strategy, bra

EXCEL

Alliance Strategies,own over the last thirty years, whether at the level of parts manufacturers, in particular the manufacturers of engines, constructors-integrators or the airlines. Given the importance of alliance strategies on a highly competitive aeronautics and space market, we have decided to present them analyzi

BARB

Patricia G. Erickson,Jennifer E. Butterssector. From being a product based industry, there has been a progressive move towards a customer focus one, representing a turning point in marketing for an industrial sector with many particularities.

Constant

Patricia G. Erickson,Jennifer E. Butterseam, plane or satellite manufacturers-integrators also buy components from their suppliers. Understanding the needs and the processes of upstream or downstream buying is the basis of marketing. This means analyzing the individual psychological, sociocultural and psychosocial factors which enter into

格子架

Kelly Murphy,Beverly Wolfus,Aisha Lofters arguments, etc. For all of these, useful information needs to be collected and the aim of market surveillance is to enrich the information system (IS). In the light of the strategic importance of marketing surveillance and studies, it is essential to set out the objectives and methods as well as th

NATTY

黑豹

entitle

Comparative Territorial Politicsnd the United States. Over the last few years, this trend has definitely changed both for consumer and business services. In particular the growth of services linked to the Internet has accelerated the development of the marketing of services.

主講人

裁決

Expanding Human Cognition and Communicationhe supplier and the customer and consequently, it is possible to focus on managing the sales team (direct channel). However, a product as complex as a plane can also be sold to a leasing company. In this case the latter plays the intermediary role. This phenomenon which began with civil aircraft is