Titlebook: Advertising in the Aging Society; Understanding Repres Michael Prieler,Florian Kohlbacher Book 2016 The Editor(s) (if applicable) and The A

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,Advertising Practitioners’ Views on the Use of Older Models,, Prieler, & Hagiwara, 2011b, 2014). Our content analysis of television advertising (Chapter 3) seems to suggest that advertising agencies are relatively reluctant to feature older models, especially those who are non-celebrities, as well as those who are 65 years and older. However, the content ana

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Consumer Response to the Portrayal of Older People in Television Advertising, particular. It focuses on the advertising usage and consumer response to the portrayal of older people in television advertising based on a large sample survey conducted in Japan. Our empirical study is the first one to analyze the response of older Japanese consumers to the portrayal of older peop

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Conclusion and Outlook, as well as businesses and the advertising industry. In the preceding chapters we have presented findings from a comprehensive research project on advertising in the aging society of Japan. As explained, given that it is the most aged society in the world, Japan is particularly suitable for a study

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Margot van Mulken,Lydia van Toornnd the image data within or in-between the partition regions. The necessary conditions to optimize the objective functional are then derived and solved numerically. The book covers, within the active curve and level set formalism, the basic two-region segmentation methods, multiregion extensions, re

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