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Titlebook: Advertising in the Age of Persuasion; Building Brand Ameri Dawn Spring Book 2011 Dawn Spring 2011 advertising.America.building.crusades.fou

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發(fā)表于 2025-3-23 13:28:35 | 只看該作者
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發(fā)表于 2025-3-23 17:01:14 | 只看該作者
Conclusion,rtising agency and was “the fourth-largest marketing communications network in the world,” but it was just one of the several hundred companies owned by WPP, “a world leader in advertising and marketing services.”.
13#
發(fā)表于 2025-3-23 18:47:27 | 只看該作者
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發(fā)表于 2025-3-24 01:45:45 | 只看該作者
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發(fā)表于 2025-3-24 04:54:38 | 只看該作者
https://doi.org/10.1007/978-981-13-2760-5brand-name goods.. In the early twentieth century, the use of advertising, market research, and global trade to advance American interests became a more widely accepted economic and political strategy, and advertisers sought to make themselves invaluable in the modern world. As advertising came into
16#
發(fā)表于 2025-3-24 09:24:37 | 只看該作者
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發(fā)表于 2025-3-24 13:33:45 | 只看該作者
https://doi.org/10.1007/978-1-84882-730-1 media, and the federal government.. This network formed the invisible hand of persuasion that came to guide American free enterprise. These campaigns also helped create a brand identity, a positive essence associated with the brand and visual symbols that represented the brand for the United States
18#
發(fā)表于 2025-3-24 16:51:50 | 只看該作者
https://doi.org/10.1007/978-1-84882-730-1sing, brand names, and brand-based media. The Brand Names Foundation called brands “the manufacturer’s symbol of responsibility for his product and his pledge of quality and value” and argued that “brand names knowledge, learned through advertising, saves time and money.”. Building on the early Cold
19#
發(fā)表于 2025-3-24 22:20:58 | 只看該作者
https://doi.org/10.1007/978-1-84882-730-1expansion of American businesses and the advertising-based model of free enterprise as envisioned by the Advertising Council, and both became increasingly more intertwined with American foreign policy and the national security apparatus. The council’s “invisible hand,” the bipartisan coalition of bu
20#
發(fā)表于 2025-3-24 23:49:54 | 只看該作者
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