Titlebook: Advertising Management; Concepts, Theories, Manukonda Rabindranath,Aradhana Kumari Singh Book 2024 The Editor(s) (if applicable) and The A

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978-981-99-8659-0The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor

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https://doi.org/10.1007/978-3-642-27893-8type of paid presentation and promotion of goods and services by a recognized sponsor that does not include personal interaction. It is one of the most often used methods of marketing and promotion. With the help of advertising, information or more details regarding the advantages, costs, and usabil

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The Wave Equation: Control and Numerics,cation for companies to promote products, goods, and services. There are numerous ways to advertise your brand and products based on the level of their effectiveness to reach different audiences. Whatever the medium is, all types of advertising have two major goals: (a) to promote products and (b) t

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Control of Partially-Known Dynamical Systemseness. In previous chapters, you have learned about different types of advertising. In marketing, advertising comes under promotion strategy which aims to promote brands and create a favourable attitude by highlighting the features and advantages that are intended to fulfil the needs of the target c

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Continuous systems with reduced models,hen it comes to creative field like advertising research plays a significant role in producing creative content that instantly grab the attention of its incidence. Creativity is the heart of advertising while research is the backbone of advertising. Without appropriate research, even creativity also

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Introduction to Advertisingprehensive analysis of the key differences between advertising, publicity, and marketing in general. Today’s era is an internet era where business, marketing and even advertising have all adopted the features of digital platforms. Business, marketing, and even advertising have adopted a digital plat

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Types of Advertisingal advertising is that the success of an ad campaign can be tracked in real-time. The traditional form of advertising (print, TV, radio, outdoor) has its benefits. Companies can use either traditional or digital advertising or both for maximum benefits. This chapter discusses what the various medium