Titlebook: Advertising Literacy for Young Audiences in the Digital Age ; A Critical Attitude Beatriz Feijoo,Erika Fernández Gómez Book 2024 The Edito

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,Reflecting on Challenges: Children’s Advertising Literacy in Navigating Persuasive Mobile Content,ansformed them into indispensable advertising platforms, attracting the attention of brands and companies. These entities deploy increasingly sophisticated and diversified commercial strategies in this digital realm. Of particular concern is the blurring line between content and advertising on platf

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Exploring the Impact of Gambling Advertising on Children: A Comprehensive Review,s are frequently exposed to gambling-related content and advertisements. Advertising, in particular, plays a central role in introducing minors to the world of gambling. This comprehensive review aims to examine existing research on gambling advertisements targeting individuals under the age of 21.

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Navigating the Influence of E-commerce: Challenges and Solutions in Influencer Marketing for Audiense content creators have become valuable partners for brands, serving as powerful public representatives for products and services. This strategy allows brands to engage with potential consumers through various formats and channels. However, it sometimes makes it challenging for the audience to dist

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,Influencer Marketing’s Impact on Minors’ Eating Habits and Body Image: An Overview of Prior Studiesnd mental well-being. In particular, influencers targeting minors often promote unhealthy foods and present an idealized body image in their content. These portrayals can lead minors to compare their bodies and eating habits to those of influencers, potentially resulting in body dissatisfaction. Whi

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