Titlebook: Advertising Literacy for Young Audiences in the Digital Age ; A Critical Attitude Beatriz Feijoo,Erika Fernández Gómez Book 2024 The Edito

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Advertising Literacy for Young Audiences in the Digital Age 978-3-031-55736-1

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Book 2024h as product appeal, presentation, and relevance to their experiences, as well as grasp thepurpose behind advertising and the techniques employed. ..This contributed volume brings together empirical studies and literature reviews to present an overview of the current research on advertising literacy

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,Reflecting on Challenges: Children’s Advertising Literacy in Navigating Persuasive Mobile Content,nals leading to their failure to categorize it as advertising. Moreover, recognizing advertising on their mobile phones does not necessarily trigger critical thinking among minors. They often embrace it if it contributes to their entertainment, thus saving cognitive resources that would otherwise be

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Exploring the Impact of Gambling Advertising on Children: A Comprehensive Review,rts. This exposure also significantly influences minors’ attitudes toward gambling and their subsequent gambling behaviors, emphasizing the pivotal role of their environment. While regulatory measures are gradually emerging to shield minors from the impact of gambling advertising, the rapidly changi

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Kidfluencers and the Commodification of Childhood: A Comprehensive Review and Research Agenda in Coeper into this fascinating domain. By delving into the world of kidfluencers, this chapter seeks to not only inform readers about current trends but also stimulate discussion and reflection on the implications of this phenomenon for both children and society as a whole.

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