Titlebook: Advances in Social Media Analysis; Mohamed Medhat Gaber,Mihaela Cocea,Ayse Goker Book 2015 Springer International Publishing Switzerland 2

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Sentiment Analysis Using Domain-Adaptation and Sentence-Based Analysis,cts of sentences, such as length, purity, irrealis content, subjectivity, and position within the opinionated text. This analysis is then used to find sentences that may convey better information about the overall review polarity. We use a subset of hotel reviews from the TripAdvisor database [.] to

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Computer Models for Speech Understanding,cs of news-related collections, and show that different strategies are needed to detect emerging topics within them. We show that our methods successfully detect a range of different topics for each event and can retrieve messages (for example, tweets) that represent each topic for the user.

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Embedding Sustainability into the Business Cores, so it can get safely and effectively transmitted and robust to outside forces. In this chapter, we discuss how to make sustainability an integral part of the business and ensure its perennity. The vectoring approach promoted throughout the book to develop and execute sustainability strategies not

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