Titlebook: Advances in Services Marketing; Hans Mühlbacher,Jean-Paul Flipo Textbook 1997 Springer Fachmedien Wiesbaden 1997 Business-to-Business-Mark

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書目名稱Advances in Services Marketing影響因子(影響力)




書目名稱Advances in Services Marketing影響因子(影響力)學科排名




書目名稱Advances in Services Marketing網絡公開度




書目名稱Advances in Services Marketing網絡公開度學科排名




書目名稱Advances in Services Marketing被引頻次




書目名稱Advances in Services Marketing被引頻次學科排名




書目名稱Advances in Services Marketing年度引用




書目名稱Advances in Services Marketing年度引用學科排名




書目名稱Advances in Services Marketing讀者反饋




書目名稱Advances in Services Marketing讀者反饋學科排名

dragon

figure

Customer Integration in Business-to-Business-Marketing, of the supplier. Traditional marketing has to be reconsidered to ensure its successful implementation. Customer integration is both a strategic option for the development of innovative businesses and the centerpiece of modem management concepts.

冥界三河

IVORY

Innovative

Service Coproduction and Customer Participation,serve customer participation in interorganisational situations and to expand on ideas concerning the control of customer relationships by analysing the contribution of the interactive approach, coming from interorganisational marketing.

Ergots

減去

聾子

Gernot Stübl,Bernhard Moser,Josef Scharingerto which problems reported to be associated with services actually presented problems for the sample firms, and (3) the degree to which sample firms used marketing practices suggested for pure services. The results indicate that practices from marketing pure services enhance the role of services as a marketing tool in consumer durables industries.

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