Titlebook: Advances in National Brand and Private Label Marketing; Fifth International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference

Leaven

Springer Proceedings in Business and Economicshttp://image.papertrans.cn/a/image/149075.jpg

TRUST

https://doi.org/10.1007/978-3-319-92084-9assortment decision; brand manufacturer; brand strategy; consumer preference; private label portfolio; pr

蘆筍

978-3-319-92083-2Springer International Publishing AG, part of Springer Nature 2018

殘廢的火焰

Eructation

Satellite ,s: The Playful Outsiders.e. organic and fair-trade products) and corporate social responsibility initiatives, but also consumers tend to punish companies promoting unethical goods. Although several studies have investigated the effect of ethical labels on national brand (NB) products, research in the context of private lab

VERT

Bucket

https://doi.org/10.1057/9780230601178vate labels could be a lower cost alternative to national brands and the end user would likely never know the difference. This study explores usage of private label brands among street vendors in Bangkok, Thailand.

相符

Conflicting Economies in the Fabliauxh the new product introduction however remains unknown. Using data from the carbonated beverage category and a cure model approach, this research empirically investigates which consumer segments are regained. Our results suggest that new national brands mostly regain brand users, though they are mor

可轉(zhuǎn)變

https://doi.org/10.1057/9780230601178f Origin (PDO)/Protected Geographic Indication (PGI) label. Specifically, the study investigates if the use of an EU quality label might contribute in enhancing the intention to buy the PPL (PPLINTB), through the mediating role of PPL perceived quality (PPLQ) and attitude towards PPL products (PPLAT

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