Titlebook: Advances in National Brand and Private Label Marketing; 10th International C Juan Carlos Gázquez-Abad,Francisco J. Martínez-Lóp Conference

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Psychographic Clusters of Private Label Consumerse invisibility of data-driven educational practices, and thereby unsettle the apparent inevitability of data futures. Working against these tendencies towards invisibility and inevitability requires critical imagination, and speculative methods help foster this for researchers and participants. This

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ar of 1791 through the case of a single family from south-western France named Lamarque, whose most famous member, Maximien Lamarque, was a Napoleonic general and liberal politician whose death provoked the riot of 1832 that figures in .. Employing correspondence from three repositories (the Archive

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https://doi.org/10.1007/978-3-031-32894-7Digital transformation; eCommerce research; Social web technology; Social commerce; Psychological and be

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978-3-031-32896-1The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Juan Carlos Gázquez-Abad,Francisco J. Martínez-LópFeatures latest research insights on topics related to retailing, private label, and national brand issues.Includes interdisciplinary contributions from a wide variety of areas.Discusses challenges to

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