Titlebook: Advances in National Brand and Private Label Marketing; Fourth International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference

翻動(dòng)

nitroglycerin

GOAD

BRAND

https://doi.org/10.1007/978-3-319-59894-9credible number of celebrities now endorse a product or brand image. Viewers of the U.S.A.’s Super Bowl can attest to the public’s fondness for humorous ads. This research is a preliminary investigation of how consumers react to a celebrity endorsement in an online humorous ad. The objective of this

Immortal

overwrought

A Plea for Time in a State of Nature: ,,s such as mobile phones or tablets. To this end, brands and private labels are encouraged to match the executional elements of their mobile webpages (e.g. visuals such as fonts and layout) with their consumer’s intention to process brand information from webpages. Following this approach, this study

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PATHY

Liberate

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