Titlebook: Advances in Digital Marketing and eCommerce; Fourth International Francisco J. Martínez-López Conference proceedings 2023 The Editor(s) (if

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Assessing Streamer Attributes: The Role of Trust in Purchase Intention for Live E-Commerce,otal employment but also in the number of employees by occupation, for all productive sectors of the economy. Using this structure, this indispensable new volume identifies the occupations, professions, and sectors with the greatest losses, as well as those showing a positive momentum, up to 2020.

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How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startupsll levels, from simple dyadic one-to-one personal interactions to our larger, even global, social, economic, and political interactions. Interpersonal behavioral ecology, as I see it, then, is concerned with our behavior toward each other, from the most obvious behaviors of war between nations, to excessive c978-1-4613-7152-6978-1-4615-4747-1

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https://doi.org/10.1007/978-3-319-65067-8t consumers. Nevertheless, little research has paid attention to the critical factors of discount pricing decisions. Drawing from literature of consumers’ perceived value and uncertainty, we aim to investigate the impact of the New York Times Bestseller status of an audiobook and the length of audio

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https://doi.org/10.1007/978-3-319-65067-8tribute conveys specific signals to consumers. Results obtained from a survey of 453 respondents for live e-commerce in Hong Kong and analysed with a structural equation model indicate that attractiveness, parasocial interaction and responsiveness have significant positive relationships and are full