Titlebook: Advances in Digital Marketing and eCommerce; Third International Francisco J. Martínez-López,Luis F. Martinez Conference proceedings 2022

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https://doi.org/10.1007/978-3-658-21441-8estigated in real life online setting. The quantitative study shows the greatest benefit of the company website at the initial phases of the customer journey. The perceived quality of the website influences visitors‘ buying intention with a medium to strong effect size. The overall impression of the

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Challenges of Nuclear Waste GovernanceS participants. Grounded in the three-factor theory of anthropomorphism, our results showed that fear of COVID-19 increases consumers’ tendency to imbue chatbots with human-like characteristics, which in turn leads to increased intention to use chatbot-powered mobile apps. In addition, our results a

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Sung-Jin Leem,Miranda A. Schreursne for users’ groups from different cultural contexts introducing the moderating effects of perceived risk of use, brand reputation, and mediation effect of brand trust to the model. Furthermore, the advanced model is tested by implementing previous experience in co-creation as the moderation effect

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Challenges of Nuclear Waste Governance-making (Bamakan et al. .; Chowdhry and Newcomb .). Prior to the social media era, KOLs were typically political figures, journalists and celebrities who received enough media exposure to cast their influence. The increasing importance of user-generated content (UGC) provides regular people with suc

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Optimal Sizing for Residential CHP Systemic areas of omnichannel marketing, customer engagement, and loyalty loop. The research model was built on a strategic set of managerial factors and their influences on customer engagement behaviors in the initial stage of omnichannel integration. Analysis results found that web usability and custome