Titlebook: Advances in Crowdsourcing; Fernando J. Garrigos-Simon,Ignacio Gil-Pechuán,Sof Book 2015 Springer International Publishing Switzerland 2015

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Introduction: Can Latin America Compete?,This study operationalizes different motivational categories to participate in crowdsourcing and tests them with a series of advertisements in different countries. We found that internalized extrinsic motivations were more appealing to individuals overall and that results differed across countries, which is novel in research about crowdsourcing.

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