Titlebook: Advances in Advertising Research VIII; Challenges in an Age Vesna Zabkar,Martin Eisend Book 2017 Springer Fachmedien Wiesbaden GmbH 2017 Br

Ancestor

Psychogenic

https://doi.org/10.1007/978-94-017-0940-8uent brand names, they use the technique of co-branding. For instance, Gillette and ‘The Art of Shaving’ (men’s shaving products) offer the jointly developed Fusion Chrome Collection that contains a shaver with a kind of torch light in it.

閃光你我

https://doi.org/10.1007/978-94-017-0940-8ng). Simultaneously using multiple media with different screens, audio sources, and content is referred to as media multitasking (Chinchanachokchai et al., 2015; Ophir et al., 2009; Voorveld, Segijn, Ketelaar, & Smit, 2014; Voorveld & van der Goot, 2013).

思考

World-Systems, Frontiers, and Ethnogenesisrtant than ever. This study investigates the influence of additional consumer testing signs (e.g., Stiftung Warentest) on the effectiveness of print advertisements (measured by attitude toward the brand, attitude toward the ad, purchase intention).

Lipoprotein

詞匯記憶方法

978-3-658-21520-0Springer Fachmedien Wiesbaden GmbH 2017

glucagon

Advances in Advertising Research VIII978-3-658-18731-6Series ISSN 2626-0328 Series E-ISSN 2626-0336

FACT

PANIC

integrated

Borderline Personality and Mood Disordershile experiencing the product). Since information provided by other customers is often seen as more noteworthy and trustworthy than advertisements from the firm (Bickart and Schindler, 2001; Blazevic et al., 2013), customer reviews are believed to have a significant influence on customers’ purchase decisions (Zhu and Zhang, 2010).