Titlebook: Advances in Advertising Research (Vol. IV); The Changing Roles o Sara Rosengren,Micael Dahlén,Shintaro Okazaki Book 2013 Springer Fachmedie

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Investigating the Entertainment–Persuasion Link: Can Educational Games Influence Attitudes Toward Prtional analysis of quantitative data reveals the presence and strength of emerging relationships among elements assessed, shedding light on factors that may serve as starting points for understanding what is contributing to potentials for improving success in smart cities and regions..

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Cross-Media Synergy: Exploring the Role of the Integration of Ads in Cross-Media Campaignsual towns and cities formed isolated time zones. Cities with observatories, such as London and Glasgow, set their clocks to the measurement of the noonday sun. Time was increasingly standardized throughout the second half of the century. With the growth of the telegraph system, time signals could be

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The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Researchomarkers instead of one, showcasing AUCs exceeding 80%. While these results suggest a nuanced role for neurotrophins in SSD diagnosis, it becomes apparent that the evaluation of serum levels of these proteins has limited potential to emerge as a standalone component significantly enhancing the diagn

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Who “Likes” Brands? Exploring the Characteristics of Brand Fans on Facebook978-1-61091-177-1

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Celebrities as Indirect Spokespeople in Advertising978-3-030-33632-5

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