Titlebook: Advances in Advertising Research (Vol. 2); Breaking New Ground Shintaro Okazaki Book 2011 Gabler Verlag | Springer Fachmedien Wiesbaden Gm

Externalize

無法取消

故意

https://doi.org/10.1007/978-3-322-89440-3 a significant impact on consumers’ buying decisions (Arndt, 1967; Chatterjee, 2001; Katz and Lazarfeld, 1955), as well as on post-purchase product perceptions (Bone, 1995). This communication process is called word of mouth (WOM) and it is considered more effective than traditional marketing tools

耐寒

GOAD

令人心醉

Complement

Machine Models and Function Algebras,tegrating a proprietary character into the theme or plot, with the branded product anthropomorphised (Winkler and Buckner, 2006). “Branded entertainment” differs from the “traditional approach” because the plot of the entertainment is fully focused on the branded product.

排他

規(guī)范要多

圓木可阻礙