Titlebook: Active Price Management; Be a Price Maker, No Sven Reinecke,Laura Johanna Noll Book 2023 The Editor(s) (if applicable) and The Author(s), u

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書目名稱Active Price Management影響因子(影響力)




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書目名稱Active Price Management網(wǎng)絡(luò)公開度學(xué)科排名




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書目名稱Active Price Management被引頻次學(xué)科排名




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書目名稱Active Price Management讀者反饋學(xué)科排名

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2731-4758 arly successful in business practice.Illustrates the key fraThis book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company‘s profits in a sustainable manner. Ultimately, every aspect of

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Dan Rasin,Orna Grumberg,Sharon Shohamn place. Most importantly, a pricing model may not have been established, and the price-sales function for the company’s innovative offering may be unknown. Then, it is essential to estimate the perceived value of the innovation from the customer’s perspective.

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Bernard Boigelot,Isabelle Mainz77 and 2019, the price of a drilling machine remained stable at CHF 700 (Hilti 2019, internal presentation). Furthermore, decreasing product or hardware margins requires commercializing services. Thus, the need to charge for rising expensive service expenses increases (see Fig. 7.1).

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高爾夫

Book 2023itively impacts the company‘s profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer‘s value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), an

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Active Price Management: Fundamentals and Challenges,m information in the visual forms he found especially congenial. To critics outside his inner circle, it sometimes seemed that he read too much or too little into his beloved tables and graphs. It is possible that the same could have been said of his use of maps. This is legitimate matter for specul

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