Titlebook: Acquisition Strategies in European Emerging Markets; Klaus E. Meyer (Professor),Saul Estrin (Adecco Pro Book 2007 Palgrave Macmillan, a di

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Peter Büchner,Heinz-Hermann Krügery began at the end of the 1990s with the merger of Kereskedelmi és Hitelbank Rt. (K&H) and ABN Amro (Magyar) Bank Rt., which was one of the first significant transactions in this sector. The importance of this merger is highlighted by the fact that the fusion was not the usual consequence of an inte

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Peter Büchner,Heinz-Hermann Krügerver an old established Polish confectionery manufacturer that had been owned by PepsiCo for six years. Subsequently, CS developed its brand portfolio with a strong emphasis on local Wedel brands, even to the extent that the global Cadbury brands received less marketing support than before. The acqui

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order to achieve sustained competitive advantage in innovation-driven industries. Furthermore, evidence was provided that technology-based value creation in corporate acquisitions is currently inadequately mastered and an innovation dilemma prevails. Thus the two research questions, relating to imp

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